Using Social Media to Recruit Workforce: Top Social Advertising Mistakes You Can't Afford to Make

Social media sites like Facebook and Instagram can be a gold mine for reaching and attracting candidates. Truly understanding your cost per applicant, conversion rate, ad testing and testing advanced advertising objectives can be time-intensive and challenging to evaluate and measure.

In this information-packed hands-on session, we will look at the top mistakes business leaders are making on social media, and how to measure and maximize your recruitment dollar.

Presenter Beth Trejo is a proud Midwesterner who started Chatterkick in 2012 with the concept that it's not the size of the firm that matters, it's the potency: being the clear bell in a noisy world.  Chatterkick accomplishes this with a fearlessly creative spirit, compelling content and expert understanding of the data that drives human interactions. She incorporates her passion for the digital landscape into nearly every role she has known.

*48 hour cancellation required for refund